At this week's Google I/O developer conference here the company will be reaching out to thousands of these third-party developers in an effort to enlist their help in creating robust ecosystems for up and coming Google products. How successfully Google is able to tap into this developer culture to fuel growth in Google products will determine Google's standing in the competitive landscape.
In mobile, this means that Google will have to get app developers to think of its Android smartphone and OS first rather than as a